Chief Marketer shared my article for Forbes on ways you can improve your marketing campaigns to better target your audience and engage with them in the way that drives greater revenue. In the article, I covered a lot of specific tactics that are ingredients in a marketing campaign and described how these ingredients, such as onsite content, data analytics, videos, communities, and more, can be improved.
I also emphasized the value of building a personal brand, or persona, as well as focusing on the customer experience by looking at everything you are doing in terms of marketing from the eyes of your customers or prospects to better understand how they perceive what you are doing. You also need to redirect your marketing campaigns to where your customers can find you through tactics like mobile optimization as well as ensure they hear it clearly through content amplification.
With continued focus on online marketing channels in 2016 as well as increased budgets available, there will always be value in optimizing all efforts to ensure the most return for the investment made in any type of marketing tactic.
